Last Updated: Jan 09, 2026

1. Introduction
ParseLab, LLC ("Optionia," "we," "us," or "our") operates the Optionia-Product Options Shopify application (the "App") and the website at https://optionia.com. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our Services.

By accessing or using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Information We Collect
We collect several types of information from and about users of our Services:
2.1. Information You Provide Directly
- Contact Information: When you contact us for support or inquiries, we collect your email address and any other information you choose to provide.
- User Content: When you use our App to add product options to your Shopify store, we collect the content you create, upload, or submit, including text, images, and configuration settings.
- Payment Information: We do not directly process payment information. Subscription payments are handled through Shopify's billing system. Shopify provides us with limited billing information (such as your Shopify store details and subscription plan).
2.2. Information We Collect Automatically
- Usage Data: We collect information about your interactions with our Services, such as the pages you visit, features you use, and time spent on our Services.
- Technical Data: We automatically collect certain technical information from your device, including your IP address, browser type, operating system, device identifiers, and referring URLs.
- Shopify Store Data: Through the Shopify API, we access information about your Shopify store necessary to provide the App's functionality, including store name, products, and shop domain.
2.3. Information from Third Parties
- Shopify: We receive information from Shopify, including your store name, email address (if you're the store owner), and other information necessary to authenticate and provide our App services.
- Analytics Providers: We use analytics services (like Google Analytics) to collect and process certain analytics data.

3. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Services
- To process and manage your subscription
- To communicate with you about updates, security alerts, and support messages
- To respond to your inquiries and provide customer support
- To detect, prevent, and address technical issues and security threats
- To analyze usage trends and improve user experience
- To comply with legal obligations
- To send promotional communications about our Services, features, and promotions (you may opt out at any time)
4. How We Share Your Information
We may share your information in the following circumstances:
4.1. Service Providers
We engage third-party companies and individuals to perform services on our behalf, such as:
- Cloud hosting providers (e.g., AWS, Google Cloud)
- Analytics providers
- Customer support platforms
- Email service providers

These service providers are contractually obligated to handle your information confidentially and only to perform services on our behalf.
4.2. Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

4.3. Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or other sale of all or a portion of our assets, your information may be transferred as part of that transaction.

4.4. With Your Consent
We may share your information with your consent or at your direction.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. When determining retention periods, we consider:
- The amount, nature, and sensitivity of the information
- The potential risk of harm from unauthorized use or disclosure
- The purposes for which we process the information
- Legal requirements

User Content created through our App will be retained until you delete it or until you cancel your subscription and request deletion.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
7.1. Access and Correction
You may request access to the personal information we hold about you and request corrections if it is inaccurate.
7.2. Deletion
You may request deletion of your personal information, subject to certain exceptions.

7.3. Opt-Out of Marketing
You may opt-out of receiving marketing communications from us by following the unsubscribe instructions in those emails.
7.4. Do Not Track
Our Services do not respond to "Do Not Track" signals from browsers.
7.5. Data Processing as a Service Provider
When we process personal information on behalf of Shopify merchants (such as their customers' data), we act as a data processor. In such cases, data subjects should contact the relevant Shopify merchant (the data controller) to exercise their rights.
8. International Data Transfers
Your information may be transferred to, and processed in, countries other than your country of residence. These countries may have data protection laws that differ from your country's laws. We take appropriate safeguards to ensure your information remains protected when transferred internationally.
9. Children's Privacy
Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.
10. Third-Party Links and Services
Our Services may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you use.
11. Shopify's Role
Our App is designed to integrate with Shopify. By installing our App, you authorize us to access certain information from your Shopify store as described in this Privacy Policy and our Terms of Service. Our use of information received from Shopify is limited by the Shopify API License and Terms of Use.

12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We may also provide additional notice (such as via email or through the App) for material changes.
13. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Email: info@parselab.com

For data subject requests, please include "Privacy Request" in the subject line and provide sufficient detail to process your request.

14. Additional Disclosures for Specific Jurisdictions
14.1. California Residents
If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA). Please see our separate California Privacy Notice for more information.
14.2. European Economic Area (EEA) Residents
If you are located in the EEA, we process your personal information in accordance with the General Data Protection Regulation (GDPR). Our legal basis for processing is typically the performance of our contract with you, our legitimate business interests, or your consent. You have the right to lodge a complaint with a supervisory authority.

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